Question 1 Credit card companies want to encourage their customers to make purchases using their credit cards because they earn fees and interest on those transactions. Individuals who have no card balance are not generating revenue for the credit card company since they are not using their cards for purchases. By sending promotional offerings to individuals with no card balance (i.e., zero – balance cardholders), the credit card company hopes to entice them to make a purchase. If they make a purchase, it will lead to t he generation of revenue for the company. Company ABC is a credit card company that often includes promotional offerings with their monthly credit card billings. The offers provide customers with an opportunity to purchase items, such as luggage, magazines, or jewellery. The dataset (credit_card_promotions.csv). contains customer information, such as age and income, obtained through their credit card applications with ABC. It also contains information about whether these customers have acc epted various past promotional offerings sponsored by ABC. Details of the dataset are provided in Table 1. Buy Custom Answer of This Assessment & Raise Your Grades Get A Free Quote In this question, you are going to import the dataset to IBM SPSS Modeler and perform all data mining tasks (including data preparation, if any) using IBM SPSS Modeler. (a) Identify the data quality issues in the dataset and perform data cleaning. In less than 100 words, briefly describe how the dataset is cleaned and becomes suitable for data mining using IBM SPSS Modeler. Provide necessary screenshot(s). (b) Using the dataset obtained from part (a), perform data visualisation that can answer the following enquiries: • Enquiry 1: What are the top three most popular promotions among zero – balance cardholders? • Enquiry 2: Is it true that the average income for zero – balance cardholders is higher than the average income for non – zero – balance cardholders in both gender groups? Provide one (1) graphical display for each enquiry to support your answers. Stuck with a lot of homework assignments and feeling stressed ? Take professional academic assistance & Get 100% Plagiarism free papers Get A Free Quote (c) Sending promotional materials to everyone is wasteful. ABC has decided to target their marketing efforts more effectively, specifically by aiming to encourage card usage and generate revenue from individuals with no card balance. To achieve this goal, they would n eed to identify the subgroup of customers who are likely to have no card balance. (i) Construct a k – means model that can provide insights into the characteristics of customers likely to have no card balance. Describe how you identify your model as the final best model. For the model that you have chosen, provide the screenshot of the model’s outputs (showing the cluster summary, and the cluster comparison) and describe the profile of each cluster. (ii) Discuss how you identify the target customers for ABC based on the clustering results. (d) Based on part (c), ABC has identified the target customer group for their promotional offerings. Only the target group would be sent promotional information. Construct an association rule mining model that can help ABC understand customer preferences among the promotional offerings within the target group. Pick two (2) rules that you find interesting. Describe them in terms of support, rule support and confidence, and discuss insights that can help ABC generate revenue. In your answer, provide screenshots that show clearly (i) which fields are selected for the analysis and their roles, (ii) the parameters used in the algorithm, and (iii) the association rules that you picked for discussion. (e) Assume that ABC has authorised a new life insurance promotion similar to the previous life insurance promotion. This new life insurance promotion is exclusive for new cardholders who have not had a chance to take advantage of a previous promotion. Based on the dataset described in Table 1, assess the suitability of association analysis for identifying the profile of new cardholders likely to accept the new life insurance promotion. If it is suitable, discuss (i) which field(s) listed in Table 1 should be included as the antecedent and consequent; (ii) if any data preparation task should be done. Write My Assignment Hire a Professional Essay & Assignment Writer for completing your Academic Assessments Native Singapore Writers Team 100% Plagiarism-Free Essay Highest Satisfaction Rate Free Revision On-Time Delivery
- WE OFFER THE BEST CUSTOM PAPER WRITING SERVICES. WE HAVE DONE THIS QUESTION BEFORE, WE CAN ALSO DO IT FOR YOU.
- Assignment status: Already Solved By Our Experts
- (USA, AUS, UK & CA PhD. Writers)
- CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS
QUALITY: 100% ORIGINAL PAPER – NO ChatGPT.NO PLAGIARISM – CUSTOM PAPER
Looking for unparalleled custom paper writing services? Our team of experienced professionals at AcademicWritersBay.com is here to provide you with top-notch assistance that caters to your unique needs.
We understand the importance of producing original, high-quality papers that reflect your personal voice and meet the rigorous standards of academia. That’s why we assure you that our work is completely plagiarism-free—we craft bespoke solutions tailored exclusively for you.
Why Choose AcademicWritersBay.com?
- Our papers are 100% original, custom-written from scratch.
- We’re here to support you around the clock, any day of the year.
- You’ll find our prices competitive and reasonable.
- We handle papers across all subjects, regardless of urgency or difficulty.
- Need a paper urgently? We can deliver within 6 hours!
- Relax with our on-time delivery commitment.
- We offer money-back and privacy guarantees to ensure your satisfaction and confidentiality.
- Benefit from unlimited amendments upon request to get the paper you envisioned.
- We pledge our dedication to meeting your expectations and achieving the grade you deserve.
Our Process: Getting started with us is as simple as can be. Here’s how to do it:
- Click on the “Place Your Order” tab at the top or the “Order Now” button at the bottom. You’ll be directed to our order form.
- Provide the specifics of your paper in the “PAPER DETAILS” section.
- Select your academic level, the deadline, and the required number of pages.
- Click on “CREATE ACCOUNT & SIGN IN” to provide your registration details, then “PROCEED TO CHECKOUT.”
- Follow the simple payment instructions and soon, our writers will be hard at work on your paper.
AcademicWritersBay.com is dedicated to expediting the writing process without compromising on quality. Our roster of writers boasts individuals with advanced degrees—Masters and PhDs—in a myriad of disciplines, ensuring that no matter the complexity or field of your assignment, we have the expertise to tackle it with finesse. Our quick turnover doesn’t mean rushed work; it means efficiency and priority handling, ensuring your deadlines are met with the excellence your academics demand.
