INT 220 Milestone One Guidelines and Rubric Overview Over the past two modules

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INT 220 Milestone One Guidelines and Rubric
Overview
Over the past two modules,

INT 220 Milestone One Guidelines and Rubric
Overview
Over the past two modules, you have explored the fundamentals of global business, such as key drivers for domestic business expansion and cultural considerations. In this milestone, you will complete the first part of your course project by explaining what you have learned about global business thus far.
Scenario
You are a business analyst at a small domestic organization producing high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
Argentina
Brazil
China
India
Indonesia
Japan
Nigeria
Russia
South Africa
If you would like to use another country for your course project, please reach out to your instructor.
Prompt
In this milestone, you will complete Section One of the Business Brief Template (located in the Guidelines for Submission section of this document).
Drivers for Global Entry: Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations using evidence from course and outside resources to support your explanations. Make sure to use evidence from course resources to support your responses.
Specifically, you must address the following rubric criteria:
Country Selection: State the country you have selected to use for your course project.
Purpose of Global Expansion: Explain key benefits of successful global expansion for domestic organizations.
Business Impacts of Global Business: Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.
What to Submit
Template: Business Brief
Submit Section One: Drivers for Global Entry of this template as a 350- to 500-word Word document. Sources should be cited according to APA style.
Milestone One Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Country Selection Selects a country to use for the course project N/A N/A Does not attempt criterion 10
Purpose of Global Expansion Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains key benefits of successful global expansion for domestic organizations Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing an additional explanation of key benefits or adding more key benefits of successful global expansion for domestic organizations Does not attempt criterion 20
Business Impacts of Global Business Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a wider variety of examples from various aspects of business (e.g., strategic planning, marketing, supply-chain management, or human resources) or providing more detailed explanations on the impact of global expansion Does not attempt criterion 20
Societal Impacts of Global Business Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains how global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a wider variety of societal impacts or providing more detailed explanations on the impact of global expansion on society Does not attempt criterion 20
Cultural Considerations for Global Business Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail or better explaining the key cultural considerations to explore to inform expansion decisions Does not attempt criterion 20
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5
Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5
Total: 100%

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