UNIVERSITY OFTECHNOLOGY SYDNEY
International Marketing 24220
Assessment Task 3 – Take Home Examination
Autumn 2024
Instructions
This examination is made available online at 9:30am on Wednesday, the 5th of June 2024.
Your completed answer file is due at 3:30pm on Wednesday the 5th of November 2024 and must be submitted online via UTS Canvas.
There are two (2) parts. Part A has five (5) essays questions and Part B: one (1) case study. Your answer to each question attempted should commence on a new page and be appropriately numbered. The examination is worth 40% of the marks available in this subject. The contribution each question makes to the total examination mark is indicated in marks.
This examination is an open book examination.
This examination is expected to take approximately 2 hours of working time. You are advised to allocate your time accordingly. Your answer file may be submitted at any time before the due time. Please allow time to complete the submission process.
Please submit your file in Word format. Please name your file as follows:
EXAM subject number student number e.g. EXAM_24220_ 12345678
Exam answers must be submitted via UTS Canvas. Staff may ask that a student undertake an oral test to ensure they have completed the work on their own and to assess their knowledge of the answers they have submitted.
Students must not post any requests for clarification on the Discussion Boards on Canvas or Microsoft Teams. Any requests for clarification should be directed by email to Nigel Bairstow [email protected] Where clarification is required it will be broadcast by email to all students in the exam group. Nigel Bairstow will be available from 9:30am to 10:30am on Wednesday, 5th June, 2024.
Section A: 30 Marks – answer five short answer essays. Each essay is worth 6 marks each
Word limit per essay: 400 words maximum
Question 1:
Week 8: Promotion and Global Branding in International Marketing
Question 2:
Week 7: Products and Services in Marketing
Week 8: Promotion and Global Branding in International Marketing
Week 9: Pricing and Distribution in International Marketing
Question 3:
Week 4: Culture in International Marketing
Question 4:
Week 5: Marketing to BOP (Bottom of Pyramid) and SMEs
Question 5:
Week 9: Pricing and Distribution in International Marketing
Section B: Case study – 10 marks
Word limit: 600 words maximum
Case Study:
2 Questions to answer
Covers:
Case about: Australian company exporting a product to developing market
Week 4: Culture in International Marketing
Week 7: Products and Services in Marketing
END OF EXAM ©
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