What is the primary segmentation method used by McDonald’s to form the segments discussed in the video?


What is the primary segmentation method used by McDonald’s to form the segments discussed in the video?

MGT 201 Turki
Week 7: Interactive Learning Activity
7.1 Learning Outcomes:
• Outline the different methods of segmenting a market.
• Describe how firms determine whether a segment is attractive and therefore worth pursuing.
• Articulate the differences among targeting strategies: undifferentiated, differentiated, concentrated, or micromarketing.
7.2 Action Required:
• Chapter Name: Read Ch-9 Segmentation, Targeting, and Positioning from Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
• Video Link: Watch the following video link-
McDonald’s: Segmentation, Targeting, and Positioning-
7.3 Test your Knowledge (Question):
• Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?
MGT 321 Nawaf
7.3 Test your Knowledge (Question):
Critically discuss Infant Industry Argument.
MGT 325
7.3 Test your Knowledge (Question):
• List the many types of collaboration, their tradeoffs, and an explanation of each type of collaboration.



Best Custom Essay Writing Services

Looking for unparalleled custom paper writing services? Our team of experienced professionals at AcademicWritersBay.com is here to provide you with top-notch assistance that caters to your unique needs.

We understand the importance of producing original, high-quality papers that reflect your personal voice and meet the rigorous standards of academia. That’s why we assure you that our work is completely plagiarism-free—we craft bespoke solutions tailored exclusively for you.

Why Choose AcademicWritersBay.com?

  • Our papers are 100% original, custom-written from scratch.
  • We’re here to support you around the clock, any day of the year.
  • You’ll find our prices competitive and reasonable.
  • We handle papers across all subjects, regardless of urgency or difficulty.
  • Need a paper urgently? We can deliver within 6 hours!
  • Relax with our on-time delivery commitment.
  • We offer money-back and privacy guarantees to ensure your satisfaction and confidentiality.
  • Benefit from unlimited amendments upon request to get the paper you envisioned.
  • We pledge our dedication to meeting your expectations and achieving the grade you deserve.

Our Process: Getting started with us is as simple as can be. Here’s how to do it:

  • Click on the “Place Your Order” tab at the top or the “Order Now” button at the bottom. You’ll be directed to our order form.
  • Provide the specifics of your paper in the “PAPER DETAILS” section.
  • Select your academic level, the deadline, and the required number of pages.
  • Click on “CREATE ACCOUNT & SIGN IN” to provide your registration details, then “PROCEED TO CHECKOUT.”
  • Follow the simple payment instructions and soon, our writers will be hard at work on your paper.

AcademicWritersBay.com is dedicated to expediting the writing process without compromising on quality. Our roster of writers boasts individuals with advanced degrees—Masters and PhDs—in a myriad of disciplines, ensuring that no matter the complexity or field of your assignment, we have the expertise to tackle it with finesse. Our quick turnover doesn’t mean rushed work; it means efficiency and priority handling, ensuring your deadlines are met with the excellence your academics demand.

ORDER NOW and experience the difference with AcademicWritersBay.com, where excellence meets timely delivery.